Enhancing Real Estate Services with Home Warranties
Current Challenges in the Housing Market
The housing market is currently experiencing significant challenges, including inventory shortages and a decrease in the number of buyers. Vince Leisey, CEO of Berkshire Hathaway HomeServices Ambassador Real Estate in Omaha, Nebraska, emphasizes the importance of providing outstanding concierge-level service to stand out in this competitive environment.
Strategies for Maximizing Engagement
Leisey believes that amidst the ongoing economic uncertainties, it is critical for real estate agents to actively engage with their client databases. He states, “We need to make sure they’re doing everything they’ve got to do to stay in touch with their database, nurture those relationships and show value.” His focus remains on keeping agents motivated and proactive, especially when market conditions are less than favorable.
Educating Agents for Market Success
With many homeowners opting to remain in their existing properties longer due to the lock-in effect, Leisey highlights the necessity of educating agents to navigate this evolving landscape effectively. He encourages continuous learning, sending 20 agents monthly to participate in various Mastermind sessions and regularly inviting American Home Shield® (AHS®) market managers to provide insights on home warranties.
Building Stronger Relationships
Leisey emphasizes the significance of fostering a robust relationship between AHS market managers and his agents. He remarks, “It’s important for the AHS market manager and our agents to build a stronger relationship with each other.” This collaboration allows both parties to share valuable experiences and insights, ultimately enhancing the service provided to clients.
The Value of Home Warranties
Since incorporating home warranties into the firm’s practices in 2015, Leisey has found a valuable ally in AHS. He advocates for making clients aware of the advantages of home warranties, particularly for first-time buyers or those on a budget. “I think it’s important for our agents to make their clients aware of the home warranty,” he stresses.
Leisey appreciates the accessibility of the AHS team, which is always ready to answer any questions from agents or clients regarding home warranties. This support strengthens the overall buyer experience, making transactions smoother and more transparent.