Brian Covey Joins CCM as Senior Vice President
Expertise in Team Building
Brian Covey has taken on the role of Divisional Senior Vice President at CCM, where he is focusing on the recruitment and development of high-performing teams nationwide. Drawing from his previous experiences at loanDepot and Movement Mortgage, Covey is committed to helping teams expand their business effectively.
A Strong Partnership with Leadership
One of the significant reasons Covey chose to join CCM was the opportunity to work alongside its dynamic CEO, Ron Leonhardt. Leonhardt’s approach involved understanding Covey’s vision for team-building and discussing various roles that could align with this vision, ultimately creating a tailored strategy to facilitate growth.
Resources and Infrastructure
Headquartered in Cleveland, CCM is well-equipped with a strong servicing platform, diverse product offerings, and advanced tech integrations. According to Covey, these elements are essential for Loan Officers (LOs) who want to thrive in a competitive landscape dominated by players like Rocket and Zillow. He noted, “They have all these things LOs want and really demand today.”
Ambitious Growth Goals
At loanDepot, Covey successfully led a team that increased its volume from approximately $250 million to $2.5 billion within five years. He believes that CCM possesses the necessary resources to achieve even greater success, aiming for $40 billion in volume, even in challenging market conditions. Additionally, the company boasts more top producers recognized by Scotsman Guide than any other lender.
Flexible Business Models
CCM offers teams the option to select between a retail model or a profit-and-loss (P&L) structure. Covey emphasized that the process is collaborative, allowing both leaders and team members to contribute actively as the company expands its footprint.
Culture of Excellence
Sharing his excitement on LinkedIn with his 40,000 followers, Covey remarked, “As an activator, I move fast, love to innovate, and take action. That’s where the magic is. And that’s what CCM is all about.” He highlighted that beyond infrastructure and accolades, it is the culture of the company—comprised of elite performers who support and challenge one another—that truly inspires him. “This isn’t just about me. It’s about who I get to build with next,” he stated.
