Real estate professionals have an excellent opportunity to refine their skills and gain fresh insights with Buffini & Company’s virtual coaching series. The second session titled “Motivate” is set for April 30, broadcasting live at 9 a.m. PST (12 p.m. EST). Registration is currently open for those looking to elevate their competitive edge in the marketplace.

About the Buffini Coaching LIVE Series

This series offers a dynamic virtual growth experience, tailored for real estate practitioners at all stages of their careers. Following the successful “Kickstart” event held in January, additional specialized sessions are lined up for the remainder of 2025, highlighting a commitment to continual professional development.

Key Speakers and Insights

Brian Buffini, a renowned coaching expert and the founder of Buffini & Company, will be leading the “Motivate” session alongside special guest Ed Mylett, an acclaimed entrepreneur and motivational speaker. Buffini emphasizes the importance of demonstrating value to clients as real estate agents face increased competition and consumer options.

“We know agent commissions are under pressure and consumers have more options than ever, so real estate professionals must communicate their value to stand out,” said Buffini.

What to Expect from the Event

Participants can look forward to actionable strategies aimed at revitalizing their business approaches and maintaining momentum through various market conditions. The session will provide:

• Scripts for effective client conversations based on value.
• Techniques to showcase market expertise.
• Business systems that ensure consistent service delivery.

Buffini believes that the best agents do more than sell properties; they offer experiences that technology alone cannot replicate. “The most successful agents aren’t just selling properties — they’re providing an experience and expertise that technology alone simply cannot replicate,” he stated.

Responding to Market Challenges

Agents may find this series especially beneficial as they encounter rising competition, particularly from discount brokerages and evolving consumer expectations. Buffini explained, “When an agent can confidently articulate how they save clients time, reduce stress, and ultimately deliver better financial outcomes through their expertise, price becomes secondary to the value they provide.”

Registration Details

For those eager to enhance their skills at the “Motivate” event, registration is available online. Attendees can choose from the following admission options:

• General virtual admission: $85
• Buffini-Coached Members: $45
• VIP in-person audience spots: $795 (includes networking mixer and exclusive coaching session)

The in-person experience includes a networking mixer on April 29 and access to a special lunch session diving deeper into the event’s content, along with a bonus coaching session with Buffini.

For More Information

To learn more about the “Motivate” event and future sessions in the Buffini Coaching LIVE series, visit the official website at Buffini Coaching LIVE.