Strategic Merger Strengthens RE/MAX Advance Realty’s Position in South Florida
Introduction to the Merger
RE/MAX Advance Realty (RAR) has concluded a strategic merger with Dream Life Realty (DLR), marking a significant milestone as it becomes the company’s eighth acquisition since 2020. This merger represents RAR’s first partnership outside the RE/MAX network and significantly amplifies its presence as the largest RE/MAX agency in South Florida.
Impact on the Brokerage
The merger increases RAR’s agent count to 335, a record high in its history. Founded in 1989, RAR has established itself under the guidance of owner Melanie De Armas and broker Anthony Askowitz, known for its dedication to innovation, professionalism, and community engagement.
Insights from Leadership
“While we have been pleased with the results of our aggressive expansion in recent years, this latest strategic move in the critical Coral Gables market is a true game-changer; strengthening our position among the top tier of South Florida’s leading real estate offices,” said De Armas.
According to Askowitz, the merger is expected to generate new business opportunities and elevate the brokerage’s service offerings and competitive edge, reflecting the adaptive nature of real estate in a growing market. He mentioned, “Both brokerages are excited about the synergies that this acquisition will create, paving the way for continued success and growth in this increasingly competitive market.”
About Dream Life Realty
Established in 2014, DLR will continue to operate from its location at 1701 Ponce de Leon Blvd., under the management of co-broker Juan Ortega. The merger is viewed positively by Ortega, who expressed enthusiasm about connecting their agents with the globally recognized RE/MAX brand, alongside access to enhanced resources and technology.
“We are absolutely delighted to join this growing powerhouse, connecting our agents with the globally recognized RE/MAX brand, as well as the expanded resources, technology, and support systems that come with it,” said Ortega.