eXp Realty Launches Innovative Co-Sponsor Program
eXp Realty is set to transform its onboarding process with the introduction of a Co-Sponsor Program, allowing new agents to select both a primary sponsor and a co-sponsor, enhancing support and guidance in their early stages. This program will officially launch on May 1, 2025.
Overview of the Co-Sponsor Program
Previously, new agents could choose only one sponsor, but the upcoming changes aim to create a more supportive environment. Glenn Sanford, the founder, chairman, and CEO of eXp World Holdings, highlighted this initiative as a significant evolution in how the company cultivates its talent. “The Co-Sponsor Program isn’t just a feature — it’s an evolution in how we grow together,” he remarked.
Operational Details and Incentives
The structure of the program allows primary sponsors to continue earning revenue through levels two to seven, as well as from front-line qualifying agents (FLQA) and associated stock awards. Co-sponsors, on the other hand, will gain access to:
- Level-one revenue share
- A “fast start” bonus, which accounts for 50% of the revenue share during the agent’s inaugural year
According to Leo Pareja, CEO of eXp Realty, this enhancement is not merely an onboarding improvement but a strategic step towards growth and scalability within the organization. He stated, “By enabling experienced leaders to support agents outside their organization, we’re empowering more builders to rise, more agents to succeed, and ultimately expanding our global agent base faster than ever.”
Industry Context
This initiative comes on the heels of similar moves within the real estate industry, specifically mirroring a recent policy introduced by The Real Brokerage, which allows dual sponsorship as well. This adjustment reflects a growing trend of collaboration and support among agents to expedite success.
