Unveiling the 2025 Home Trends Insights Report
Better Homes and Gardens Real Estate LLC has unveiled its latest analysis in the 2025 Home Trends Insights report. Targeting both industry professionals and homeowners, this report highlights prevailing trends in home design and enhancements essential for the contemporary housing market.
Research Methodology
The findings are derived from research conducted by Better Homes & Gardens in collaboration with notable sources such as Investopedia and The Spruce, all part of the Dotdash Meredith media group. These insights have been validated by the company’s network of real estate agents.
Key Insights from the Report
1. Prioritizing Home Improvements that Enhance Value
According to the report, homeowners can boost their property value significantly through strategic upgrades. The top three enhancements identified are:
- Moderate renovations in kitchens
- Improvements in bathrooms
- Applying fresh interior paint
Additional trends include revitalizing entryways, incorporating built-in shelving, painting cabinets, updating backsplashes, and modernizing utility areas.
2. Addressing Affordability Through Fixer-Uppers
Younger individuals are increasingly viewing renovation projects on fixer-uppers as viable first-home options rather than opting for move-in-ready properties. This trend highlights a shift in perspective among first-time buyers towards homeownership.
3. Growing Interest in Cottage and Farmhouse Styles
The report confirms a significant rise in popularity for both cottage and farmhouse aesthetics, which have seen interest levels increasing by 70% and 67%, respectively. Homeowners are also gravitating towards coastal themes and nature-inspired palettes, favoring rustic designs that feature natural materials such as wood, brick, and stone.
4. Varied Generational Preferences
Distinct preferences among generations are shaping the home décor landscape:
- Nearly 50% of Generation Z favor maximalism characterized by vibrant colors and diverse designs.
- Conversely, about 67% of Millennials prefer a sleek, modern minimalist aesthetic.
These generational tastes will continue to influence the future of home décor and design choices extensively.
Conclusion
For homeowners aiming to stay ahead of market trends, the 2025 Home Trends Insights report serves as an invaluable tool. As stated by Ginger Wilcox, president of Better Homes and Gardens Real Estate, “Today’s consumers are dedicating significant time, energy and resources to enhance the functionality and personality of their homes.” This report provides guidelines for incorporating modern decor concepts while maximizing property value.
