Lofty Bloom: Revolutionizing Digital Farming for Real Estate Agents
In the competitive landscape of real estate, establishing a trusted presence in a specific neighborhood is crucial for agents and teams. Lofty Bloom steps in to facilitate this with its promise of ZIP code exclusivity, granting users the opportunity to be recognized as the primary experts in their selected areas without facing competition from others using the same platform.
Comprehensive Digital Marketing Solution
Dave Carter, vice president at Lofty, emphasized the platform’s innovative features, stating, “Lofty Bloom is the most dynamic, end-to-end digital farming tool, seamlessly combining postcards, digital marketing, AI-powered nurture, and follow-up for exclusive ZIP Code targeting.” This comprehensive approach aims to engage both homeowners and potential sellers, enhancing agents’ visibility and effectiveness in their targeted markets.
Integrated Marketing Channels
The Lofty Bloom platform employs a strategic mix of four integrated marketing channels: prospecting, retargeting, follow-ups, and nurturing. This multifaceted strategy creates a customized marketing flow, allowing campaigns to be automatically triggered based on pre-set actions. Consequently, agents can devote more of their time to closing deals rather than managing marketing tasks.
Automated Campaigns
One notable feature of Lofty Bloom is its automation capabilities. For instance, the system can dispatch “Just Listed” or “Just Sold” postcards to the residents of a specific ZIP code. Each postcard includes a QR code that directs recipients to the agent’s home valuation page, giving them the option to opt in for future follow-ups.
AI-Driven Follow-Up
Once potential leads have been identified, Lofty Bloom utilizes targeted Facebook retargeting ads and its AI-powered tools to follow up, qualify leads, and even schedule appointments automatically.
Agent Benefits and Increased Efficiency
According to Lofty, these innovative tools are designed to help agents attract a larger pool of seller leads, boost their listing conversion rates, and achieve higher sale prices. By simplifying the marketing process and enhancing lead engagement, Lofty Bloom empowers agents to focus on their core business activities while maximizing their outreach and impact in the market.
