Lofty, a leader in real estate technology, has introduced Lofty Bloom, an innovative automated lead generation tool designed to enhance marketing efforts for real estate professionals. This tool aims to facilitate hyper-local brand recognition and attract inbound seller leads through an integrated platform that merges direct mail campaigns with digital retargeting and advanced AI follow-up mechanisms.

Webinar Announcement

To provide insights into the capabilities of Lofty Bloom, Lofty is hosting a webinar titled “Plant the Seeds of Success: Own Your Market with Lofty Bloom” on Thursday, April 17 at 1 p.m. ET. This event will delve into how agents can leverage this tool to optimize their market presence.

Features and Functionality of Lofty Bloom

Lofty Bloom stands out by combining four essential marketing channels into one seamless process, including:

• Prospecting
• Retargeting
• Follow-up
• Nurturing

With Lofty Bloom, real estate professionals can automate their marketing campaigns based on specific triggers, ensuring consistent outreach without manual intervention. This automated approach not only increases operational efficiency but also guarantees that marketing efforts are continually engaged with potential leads.

How It Works

The tool allows agents to automatically dispatch postcards to residents within targeted zip codes, highlighting recent real estate activity such as homes being sold or listed nearby. Each postcard features a QR code linking to the agent’s Home Valuation page, inviting potential clients to engage and opt-in for further communications.

Once a recipient utilizes the QR code, Lofty Bloom activates a series of digital retargeting ads on platforms like Facebook and employs AI technology for follow-up, ensuring that leads are qualified and appointments can be scheduled without the agent’s direct involvement.

Expert Insight

“Lofty Bloom is the most dynamic, end-to-end digital farming tool, seamlessly combining postcards, digital marketing, AI-powered nurture and follow-up for exclusive ZIP Code targeting,” said Dave Carter, Vice President of Lofty. He emphasized that the tool is crafted to engage homeowners and sellers, maximizing exposure for agents in their specified markets.

Conclusion

Lofty Bloom represents a significant advancement in real estate marketing technology by integrating automation and targeted outreach. To explore how Lofty’s AI capabilities can contribute to your business growth, visit lofty.com/ai/overview.