Home » Anyone.com Launches Digital Home‑Buying Platform and Shared‑Equity Mortgage Model in U.S.

Anyone.com Launches Digital Home‑Buying Platform and Shared‑Equity Mortgage Model in U.S.

Best Houses Contributor

Amsterdam/New York — August 3, 2025 — Dutch proptech startup Anyone.com has officially debuted its comprehensive digital real estate and mortgage platform in the United States. Founded in Amsterdam in 2023 by the team behind Dan.com, Anyone.com aims to transform the home‑buying process by consolidating nearly every transaction step—from property search and agent matching to offer negotiation and closing—into a seamless online workflow. The platform is now available in more than ten countries, including the U.S., UK, Canada, and several European markets.

Anyone.com’s interface enables buyers, sellers, agents, home inspectors, mortgage advisors, and notaries to collaborate within a single environment. The company highlights its AI‑driven agent matching system, which analyzes over 12 billion data points to pair users with the most appropriate agents, improving personalization and efficiency throughout the transaction lifecycle. Communication, document sharing, scheduling, offer management, and closing are centralized, reducing reliance on fragmented messaging tools and paperwork.

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Property data insights are another strong suit of Anyone.com. The platform claims access to over 300 million property records worldwide and more than 31 million active listings, providing buyers with real‑time information on neighborhoods, pricing trends, and comparables. As the platform builds toward near‑complete coverage—shifting from approximately 84 percent to close to full listing visibility—users gain increased confidence in decision‑making and pricing accuracy.

A cornerstone of Anyone.com’s U.S. rollout is the upcoming “Anyone Mortgage,” a shared‑equity financing model scheduled to launch domestically in 2026. In this product, buyers are responsible for 51 percent of the property purchase price, while a mortgage provider or institutional partner assumes ownership of the remaining 49 percent. This structure dramatically lowers the upfront financial burden on purchasers—reducing down payment and income requirements by nearly half—and opens access to homeownership for first‑time buyers and underserved demographic segments.

The shared‑equity model is generating attention among economists and housing policy analysts. It offers a shared upside for lenders—who benefit from both interest payments and property appreciation—while enabling buyers to start building equity from day one with a minimal investment. However, experts caution that complexities remain, such as standardized valuation of equity stakes, exit mechanisms for refinancing or resales, and regulatory frameworks governing shared ownership. Anyone.com is reportedly in active discussions with several U.S. mortgage providers to address these challenges ahead of the 2026 rollout.

Internationally, Anyone.com has already gained traction among agents across multiple continents. Professionals in Germany, France, Canada, Australia, India, and other nations have begun using the platform to streamline their workflow and deliver digitally enabled services. Reza Sardeha, Anyone.com’s founder, describes the company’s vision as creating “the Uber of real estate,” citing the platform’s potential to replace fragmented tools with a unified transaction pipeline.

Anyone.com’s origins with Dan.com, a digital asset marketplace acquired by GoDaddy in 2022, reflect the team’s roots in building transaction efficiency at scale. Applying those lessons to real estate, the platform strives to eliminate traditional friction—such as scheduling conflicts, transaction delays, and miscommunication—and compress timelines that historically span 60 to 90 days into periods as short as three weeks. Emerging reports cite substantially faster closings and improved user satisfaction among early testers.

Beyond transaction speed, the platform promotes transparency. Every offer, correspondence, and document is tracked and visible within the dashboard, reducing uncertainties across all parties. Prospective buyers can monitor offer status in real time, compare agent proposals, and stay informed at each step. Sellers and agents also benefit from streamlined lead generation, appointment scheduling, and offers consolidation—all within one interface.

Housing affordability remains a pressing concern in U.S. real estate, especially for Millennials, Gen Z, and lower‑income households. Digging deep into this challenge, Anyone.com’s shared‑equity mortgage model is designed to reach those typically excluded from traditional financing due to high down payment thresholds and debt‑to‑income constraints. By allowing lenders to co‑own a portion of the property, the model may help thousands of renters transition to ownership more quickly and cost‑effectively.

Despite this promise, the novel mortgage structure will require careful legal and financial engineering. Key considerations include defining exit strategies for equity buy‑out or resale, ensuring fair appreciation splits, and securing regulatory compliance across varying state laws. While these issues are nontrivial, Anyone.com’s leadership indicates ongoing engagement with institutional partners to smooth the path before 2026 deployment in the U.S.

On the agent side, Anyone.com invites professionals to join early, offering discounted lifetime memberships to early adopters. This helps build critical mass and network effects, enabling the platform to scale its data‑driven matchmaking and service integrations. Agents benefit from an all‑in‑one toolset and increased efficiency in client onboarding, communication, and deal closure.

As Anyone.com deepens its U.S. presence, the platform is poised to challenge incumbent real estate process tools that rely on multiple disconnected systems. By bundling property search, agent pairing, negotiation, and closing into a single, intuitive interface—and by introducing innovative mortgage alternatives—the startup aims to redefine how homes are bought and sold.

In a market grappling with high interest rates, elevated home prices, and limited access for lower‑income buyers, Anyone.com’s digital efficiency and shared‑equity financing together could offer a meaningful path toward broader homeownership. As the platform expands listing coverage and prepares for the 2026 mortgage launch, the real estate industry will closely watch whether this ambitious model can deliver its blend of speed, transparency, and affordability at scale.

Ultimately, Anyone.com’s U.S. launch represents a significant milestone in proptech innovation—and a bold step toward reshaping residential real estate for the digital age.

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