Implementing a Customer Relationship Management (CRM) system is essential for optimizing your real estate business. A suitable CRM can enhance lead management, automate daily tasks, and keep you organized—all while being budget-friendly. To help you make an informed decision, we’ve compiled a list of the top real estate CRMs that stand out in the market. Explore our carefully selected options below:
Top Real Estate CRM Selections
1. Pipedrive: Exceptional for Email Marketing
Pipedrive Pricing: Starting at $14/month (bill annually)
- Essential: $14
- Advanced: $24
- Professional: $49
- Power: $59
- Enterprise: $79
Key Features
Notable functionalities of Pipedrive include:
- Integrations: Extensive library for tools ranging from lead generation to project management.
- Pipeline Management: Visual interface to effectively track and prioritize leads.
Why Pipedrive Stands Out
Pipedrive’s email marketing capabilities are user-friendly and tailored for sales professionals. Customizable email templates and segmentation features make outreach efficient, complemented by built-in analytics for tracking performance.
2. LionDesk (Lone Wolf Relationships): Best for Communication Automation
LionDesk Pricing: Monthly at $39 or $399 annually.
Key Features
- Customizable Landing Pages: Options for agents to create tailored pages.
- Integrations: A comprehensive library connections for various functionalities.
Why LionDesk is Recommended
Designed specifically for real estate professionals, LionDesk emphasizes communication and automation. Its unique dashboard allows for customization and supports various automated follow-up strategies for text messages and emails.
3. Follow Up Boss: Ideal for Real Estate Teams
Follow Up Boss Pricing: Starting at $58/month per user (annual billing).
- Grow: $58/user
- Pro: $416/month (10 users)
- Platform: $833/month (30 users)
Key Features
- Networking Opportunities: Engage with a community of agents and access exclusive events.
- Efficient Mobile App: Instant notifications for new leads and streamlined communication.
Why to Choose Follow Up Boss
Follow Up Boss is recognized for its collaborative features ideal for teams, facilitating seamless communication and trackable engagement with leads through various automation tools.
4. Wise Agent: Best for Transaction Management
Wise Agent Pricing:
- Monthly: $49
- Annual: $499
- Enterprise: Custom pricing (best for large teams)
Key Features
- Extensive Content Library: Access a collection of stock photos and customizable templates for various marketing purposes.
- Team Options: Tools are available for teams and brokers, enhancing collaboration without sacrificing individual capabilities.
The Advantage of Wise Agent
Wise Agent shines in providing comprehensive transaction management, allowing realtors to maintain control over their processes and stay organized throughout each transaction cycle.
5. IXACT Contact: Optimal for Contact Management
IXACT Contact Pricing:
- Monthly: $55
- Annual: $561 ($46.75/month)
Key Features
- Social Stream: Automate social media sharing of curated real estate content.
- Personal Agent Roadmap: A feature to help set and achieve career goals.
Why IXACT Contact is a Choice for Agents
IXACT Contact excels in maintaining relationships with clients by providing detailed profiles, which enhance personalized communication throughout and beyond transactions.
6. Lofty: Best for Lead Generation and Nurturing
Lofty Pricing:
- Core: $449 (plus $15 per additional user)
- Premier: $700 (for 15 users; plus $25 per extra user)
- Enterprise: $1,500 (for 100 users; plus $12 per extra user)
Key Features
- Social Studio: Manage social media content and sharing directly within the platform.
- AI Assistant: Streamlines processes and enhances user experience with automated tools.
Lofty’s Distinction
Lofty offers a sophisticated lead generation system that caters exclusively to agents, guaranteeing that no competing agent targets the same leads. It optimizes outreach and lead nurturing processes significantly.
7. Realvolve: Best for Workflow Automation
Realvolve Pricing: $99/month.
Key Features
- Document Management: Organizes transaction-related documents and ensures accessibility.
- Integrations: Works well with popular apps and platforms, enhancing user experience.
Why Realvolve is a Top Choice
This platform provides real estate professionals with customizable workflows and a robust organizational structure designed to simplify processes and enhance productivity.
Key Considerations for Selecting a Real Estate CRM
When evaluating CRMs for your real estate business, consider the following critical features that align with your operational needs and budget:
Assessment Methodology for CRM Selection
At The Close, we assess each platform based on a comprehensive analysis of usability, features, integration capability, performance, and costs. Our goal is to highlight CRMs that facilitate operational efficiency and enhance client management.
Our evaluation includes:
- General Features (25%): Core features including contact management, lead tracking, and notification systems.
- Advanced Features (25%): Tools for analytics, document management, and mobile app access.
- Pricing (15%): Review of subscription costs and availability of free trials.
- Ease of Use (10%): Assessment of user interface and customizability.
Frequently Asked Questions (FAQs)
Which CRM do most realtors use?
Popular CRMs among real estate agents include Follow Up Boss, LionDesk, and Wise Agent. These platforms enhance organization and communication.
What is the average cost of a real estate CRM?
Real estate CRMs vary significantly in price, generally starting around $30 per month. It is advisable to utilize free trials to determine the right fit before making a long-term commitment.
What CRM does Keller Williams utilize?
Keller Williams utilizes its proprietary system, KW Command, designed to integrate marketing, lead management, and transaction oversight into a single platform.
Conclusion
Your ideal real estate CRM can significantly impact your operational efficiency and customer interactions. Consider the features most relevant to your business and take advantage of free trials to find the best fit for your needs.
What CRM are you currently using? We encourage you to share your experiences in the comments!
