VERITAS Building Company Inc., a premier full-service home remodeling and construction company, continues to distinguish itself by offering a unique blend of craftsmanship, transparency, and unparalleled customer service. Founded in 2018 by Michelle Ashkelon, a project management veteran, VERITAS has rapidly become a trusted name in the home improvement industry, with a clear commitment to honesty, quality, and client satisfaction.
Michelle’s journey into the construction industry stemmed from her frustration with the industry’s lack of transparency and the challenges homeowners face. After years of managing projects for various contractors in Los Angeles, she founded VERITAS Building Company Inc. to change the narrative. Inspired by the Latin word for truth, “veritas,” she sought to provide clients with a home renovation experience built on clear communication, transparency, and a dedication to delivering results without compromise.
As the founder of VERITAS, Michelle recognized a significant gap in the industry. Too often, homeowners were faced with hidden costs, unexpected delays, and a lack of responsiveness from contractors. In response, she set out to create a company that would never leave its clients in the dark. Michelle earned her B General Building license in 2018, followed by a licensed roofer certification in 2021, further enhancing the company’s ability to deliver comprehensive home improvement services.
In 2020, Michelle’s business partner and now-husband, Jonathan Ashkelon, joined forces with her, bringing a shared vision for providing high-quality, full-service renovation experiences. Together, they formed a dynamic husband-and-wife team that ensures every project receives the attention and care it deserves.
A Commitment to Seamless Renovations
At VERITAS Building Company Inc., no detail is overlooked, and no project is too small to receive full attention. The company’s mission is simple but powerful: “No excuses—just results.” Home renovations can be stressful, expensive, and time-consuming, but VERITAS aims to eliminate the typical headaches associated with remodeling projects by managing every aspect of the process.
From design to execution, VERITAS takes a white-glove approach to each project. Clients benefit from the company’s extensive services, which include everything from full-home remodels, new construction, and accessory dwelling unit (ADU) creation, to kitchen and bath renovations, and roofing services. With every project, VERITAS prioritizes clear communication, seamless scheduling, and exceptional craftsmanship, ensuring a smooth and stress-free experience.
The company’s proactive approach to project management is particularly evident in its client-focused services, including offering 3D visualizations, sending weekly progress reports, and maintaining a constant line of communication. These efforts ensure that every client is fully informed and that no details are overlooked. Additionally, VERITAS provides courtesy letters to neighbors, uses air filters for dust mitigation, and goes the extra mile to ensure every home is left in pristine condition after each workday.
The VERITAS Difference
What truly sets VERITAS apart is its commitment to transparency, quality, and customer satisfaction. Unlike many contractors in the industry, VERITAS emphasizes full transparency in its pricing, processes, and decision-making. There are no surprises—just clear, upfront pricing and constant communication throughout every step of the project. The company ensures that clients always feel informed, valued, and supported, creating a trustworthy and reliable environment for homeowners.
Michelle and Jonathan Ashkelon’s hands-on leadership is a key element of the company’s success. As a husband-and-wife team, they bring two distinct perspectives to each project, ensuring a perfect balance between technical expertise and client experience. Their personal involvement in every aspect of the business means that VERITAS can maintain high standards of quality while fostering a warm and collaborative relationship with clients.
“Being a part of each project allows Jonathan and me to provide an unparalleled level of service,” says Michelle Ashkelon, Founder of VERITAS. “Our clients aren’t just another project on a list—they are part of our family, and we want to ensure they feel that every step of the way.”
Technology and Innovation in Home Remodeling
VERITAS Building Company Inc. stays ahead of the curve by integrating the latest technology into its business practices. Through 3D design and rendering, clients can visualize their projects before construction begins, ensuring that their vision comes to life exactly as they imagine. Additionally, VERITAS utilizes AI-powered project tracking to provide clients with real-time updates, ensuring they always know the status of their renovation.
The company’s commitment to innovation extends to the way it handles project management, as VERITAS employs cutting-edge tools to streamline communication, track project progress, and provide complete transparency to clients. This forward-thinking approach helps eliminate common frustrations in home renovation, ensuring that projects run smoothly, efficiently, and on time.
Excellence Without Compromise
VERITAS Building Company Inc. holds itself to the highest standards of professionalism and craftsmanship, providing each client with a renovation experience that exceeds expectations. The company’s dedication to quality is evident in its work, from meticulous craftsmanship to attention to detail in every aspect of the project.
The company’s portfolio includes a range of high-profile projects, including work on fire stations and military bases, demonstrating VERITAS’s ability to handle complex, high-security, and mission-critical projects. Their trusted reputation has earned them recognition, including being named the Best Contractor of 2024 by KHTS Radio Station and being an Official Contractor for the City of Santa Clarita.
VERITAS also offers a 10% discount for veterans, law enforcement, and first responders as a token of appreciation for their service, further emphasizing the company’s commitment to giving back to the community.
Community Engagement and Sustainability
VERITAS Building Company Inc. is committed to making a positive impact beyond the construction industry. The company actively engages in community projects, from building senior living complexes to supporting domestic violence shelters for women. VERITAS also embraces sustainability by implementing eco-friendly building practices, including the use of energy-efficient materials and responsible debris disposal.
One of the company’s notable sustainability initiatives is its partnership with EcoDrive, where they plant ten mangrove trees for every completed project to help combat climate change and restore ecosystems.
Looking to the Future
As VERITAS Building Company Inc. continues to grow and expand, Michelle and Jonathan Ashkelon remain dedicated to their vision of providing homeowners with a transparent, professional, and stress-free remodeling experience. By fostering a culture of care, respect, and dedication to quality, VERITAS is positioned to remain a leader in the industry for years to come.
For more information about VERITAS Building Company Inc., or to get in touch with the team for your next renovation project, please visit https://veritasbuilding.co/ or contact (661) 200-0598. Additional details are available on the company’s Yelp page or follow them on Facebook.
About VERITAS Building Company Inc.
VERITAS Building Company Inc. is a full-service home renovation and construction company based in Castaic, California. Founded in 2018 by Michelle Ashkelon, the company is built on the principles of honesty, transparency, and excellence. VERITAS specializes in high-end, full-service renovations, including kitchen and bath remodels, new construction, ADUs, and roofing. Known for its white-glove approach, exceptional craftsmanship, and commitment to customer satisfaction, VERITAS serves clients across Los Angeles and Ventura counties.
