Direct Trades Construction Ltd offers something almost unheard of in the trades: a genuine partnership between financial strategy and hands on delivery.
Rachid brings a background in property development spanning the UK and abroad, combined with deep expertise in mortgages and financial advice. He has spent years on both sides of the property equation, acquiring, developing, and financing projects of his own, which means he understands not just what a renovation costs, but precisely what it does to a property’s value, equity position, and borrowing power. At Direct Trades, he leads quality control and finance, making sure every project meets the standard and every pound spent works toward a return.
Ryan is the operational engine of the business. With over fifteen years in the home improvement sector, he has the hands on knowledge that only comes from years on site: how trades work, how projects flow, and how to keep everything moving when the unexpected happens. He leads operations, coordinating every team and timeline so projects run smoothly from the first day of demolition to the final walkthrough.
That combination shapes every project the company takes on. Rather than simply pricing a job, Direct Trades helps clients see home improvement as a financial strategy. The team identifies the works that add more value than they cost, so a renovation builds equity, improves loan to value, and can unlock better mortgage rates down the line. This is the playbook professional property investors use every day. Direct Trades delivers it to everyday homeowners.
Together, the founders have built a firm on clear pricing, faster turnarounds, and consistent standards. They act as a single point of contact, coordinating multiple trades so clients avoid the stress of managing a project alone. A single kitchen can require a demolition team, an electrician, a kitchen fitter, a carpenter, and sometimes an architect. Direct Trades handles all of it. From roofing to landscape gardening to full property refurbishments, the promise stays the same. Managed like a development. Finished like a home. Worth more than it cost.
The Numbers That Prove the Approach
The results speak clearly. On a recent Bournemouth project led by Ryan, Direct Trades took a property purchased at £265,000 to a valuation of £440,000 in just eight months. That is £175,000 of value created. It did not happen by accident. It came from developer led planning, disciplined project management, and works chosen for their impact on equity, not just appearance.
This is the difference that separates Direct Trades from a typical building firm. Many contractors focus on finishing a job to a good standard. Direct Trades focuses on what the finished job is worth. Every decision, from layout to materials to sequencing, is weighed against its return. Homeowners are not simply spending money. They are investing it, guided by a team that understands both sides of the equation.
In a market where homeowners feel squeezed by mortgage costs and rising prices, that approach offers real relief. It turns a daunting expense into a considered move. It gives people a reason to feel hopeful rather than anxious about the work ahead. For property investors and entrepreneurs, it offers a partner who speaks their language fluently.
From Refurbishment to Retreat
The clearest proof of the philosophy is a project Rachid owns himself. Casa Retreats is his premium short term let brand, and the refurbishment work behind it was carried out by Direct Trades using exactly this value first approach. A standard property was transformed into a high performing wellness retreat, complete with boutique accommodation and spa style amenities.
The flagship listing holds Airbnb Superhost status and Guest Favourite recognition, backed by a near perfect guest rating. That level of achievement does not come from cosmetic touches alone. It comes from understanding what guests value and building toward it deliberately. Casa Retreats is now expanding into wellness experiences designed around contrast therapy, including sauna, cold plunge, and hot tub circuits.
The vision reaches beyond a single property. With interests spanning the UK, Morocco, and Spain, the founders see Direct Trades and Casa Retreats as two arms of the same idea. Property, when approached with strategy and craftsmanship, creates lasting value. They are not merely theorising about this. They are living it, one project at a time.
Craftsmanship Backed by Real Support
Direct Trades has earned strong recognition from the people who matter most: its clients. The company’s Google reviews reflect a consistent record of quality workmanship, reliable communication, and finished projects that exceed expectations. Homeowners describe a team that treats their property with genuine care and delivers on its promises.
Practical support runs through the entire service. Direct Trades offers free estimates, flexible scheduling, and 24/7 emergency availability. The firm handles both residential and commercial projects, and financing options can be arranged to make ambitious improvements more accessible. This is where the founders’ dual expertise becomes tangible. Clients do not have to choose between skilled building and sound financial planning. They receive both under one roof.
The philosophy behind it all is simple to state and difficult to master. Home improvements should increase the value of your home tactically. Every pound spent should work harder than the pound before it. That principle guides the team on projects large and small, and it is why so many clients return and recommend Direct Trades to others.
Build Value, Not Just Rooms
If you own a home in Dorset or the surrounding area, you have an opportunity most homeowners never consider. You can transform your property while building equity that serves your future. Direct Trades gives you a builder and a financial mind in the same conversation, so your next project is not just an expense on paper. It becomes a genuine investment in your wealth and your everyday comfort.
Imagine renovating with confidence, knowing each decision is chosen for its return as well as its beauty. Imagine a single point of contact managing every trade, keeping your project on time and on budget. Imagine a finished home that is worth measurably more than it cost. That is the standard Rachid Amary and Ryan Vye set on every job they touch.
Reach out today for a free estimate and a conversation about what your property could truly be worth. Your home is likely your largest asset. It deserves a team that treats it that way.
Connect with Direct Trades, Rachid Amary on Instagram, Ryan Vye on Instagram, and WhatsApp.
